07 November 2019-
The amino acid and vitamin products Smartamine® M, MetaSmart®, and Microvit® A Supra Ruminant have been in use for years at dairy farms across Europe, the Middle East, and Africa (EMEA). However, the new year will mark a new era for this portfolio, as Adisseo, the manufacturer, will take over their direct distribution, an approach it currently uses in the rest of the world.
The move is a natural fit for Adisseo, who has long prided itself on its leadership within the amino acid space in partcular. Whether it comes to funding research which broadens our understanding of the many roles of methionine, establishing dietary guidelines for balancing various amino acids, building awareness of the importance of amino acid use in dairy cattle via educational events, or indeed, simply setting a high bar for quality via world-class manufacturing standards, Adisseo conceives of its role not only as advancing its own commercial interests, but indeed growing the entire market.