Omnichannel Customer Engagement Manager F/M
Job family : Business Development |
Position : Marketing |
Area : France |
Region : Global |
Contract : Permanent position |
recrutements@adisseo.com
Key responsabilities
Welcome Diversity ! At Adisseo, we cherish value of your diversity, gender, seniority, disability, culture.
The Omnichannel Customer engagement manager F/M is responsible for the definition, planning and execution of a customers’ physical touchpoints strategy to support marketing/sales activities. She/he ensures that this strategy is aligned with and serves the marketing strategy and sales objectives.
Key Responsibilities
- Follow and update the global agenda of major international events (congress, fairs, etc.)
- Organize with the support of the marketing assistant, regions, and marketing director the global events
- Consolidate key regional events and help share best practices
- Define KPIs to follow success and impact of all events
- Follow ROI of events and propose a strategy to adjust the list of events on a yearly basis
- Build a strategy and yearly plan for all physical touchpoints with customers (seminars, fairs, trainings, etc.)
- Help ensure that all major campaigns are being shared/presented during physical events
- Ensure the follow-up of major events with associated online campaigns to gain more visibility
- Propose ideas and innovations to the physical events set-up, format and participants to help accelerate sales projects
- Ensure that guest to events are being selected in association with sales targets and strategy
- Challenge the regions in their invitations to global events
- Help the regions in improving their offline marketing activities and share best practices
- Ensure the general coherence between online and offline marketing activities.
Main Skills
Education:
- Business school or university; Specialization in marketing/sales
Experience:
- Previous working experience as a Marketing/Brand Manager or similar role in feed of feed additive sector for at least 4 year(s)
- Different International assignments would be a plus
- Previous experience in event and physical customer interactions organization a must
- Solid understanding of marketing and sales strategy
- Knowledge of the feed market and major animal/feed events a plus
- Expertise in customer engagement and customer success a plus
Skills:
- Strong interpersonal and networking skills
- Strategic thinking and planning
- Self-driven and result oriented
- Ability to work in a multicultural environment in a matrix-structured organization
- Solid communication skills (oral and written) and organization skills
Language:
Travel:
- Occasional travel may be required
