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Business Development 07/28/2022

Global Marketing Manager Feed Integrity and Antioxidants F/M

Job family : Business Development | Position : Marketing | Area : France | Region : Global | Contract : Permanent position |

Key responsabilities

Welcome Diversity ! At Adisseo, we cherish value of your diversity, gender, seniority, disability, culture.

The Global Marketing Manager FeedIntegrity & Antioxidants Solutions M/F assures the definition and execution of marketing strategies and plans. Moreover, she/he does execute marketing campaigns and activities to establish, grow and maintain brand presence in the market. She/he animates and participates to the definition of the brand & products strategy of the category.  In close collaboration with the Global Category Manager, she/he is in charge of definition and implementation of brand diamonds and marketing plans of all products in the respective category.

Key Responsibilities

  • Establishes the brand diamond(s) for the category, its portfolio and its products
  • Defines and implements the global marketing plan of the category (in-bound and out-bound)
  • Develops product marketing strategies that differentiate products and services from others in the market
  • In close collaboration with the group marketing department defines, participates & implements cross-category, solution campaigns
  • Defines and follows marketing budget and approval processes
  • Translates technical details into marketing messages and commercial arguments
  • Extracts value from KOL Network, to create marketing tools
  • Follows and analyzes market trends and competition
  • Develops and improves category messages
  • Develops Category marketing tools (sales tools, brochures, digital apps, Webinar, newsletters…) and communication campaigns/plans
  • Develops, implements and coordinates promotional activities such as product launches, seminars, global and local events
  • Contributes to Global Key Account Management by customizing marketing tools when needed
  • Brings and fosters new marketing ideas for products, services, and digitalization
  • Maintains, further develops, and animates the relevant marketing network, comprising professional inter-company gatherings, academia and private companies and agencies, to innovate and excel in Adisseo’s marketing capabilities

Main Skills

  • Master’s degree in Animal Science/microbiology, or DVM or in agriculture or life sciences AND/OR Marketing Management degree AND/OR Marketing experience in a B-to-B business teams
  • Good knowledge of the feed industry, its expectations and needs, upright knowledge of feedstuffs, additives and ingredients, species and more generally of animal nutrition
  • Previous working experience (at least 3 years) as a Marketing/Brand Manager or similar role in feed of feed additive sector
  • Different International assignments would be a plus
  • English required, additionally French and/or Dutch and/or Spanish and/or Chinese would be a strong plus
  • Ability to work effectively in a matrix organization in a multicultural environment, with cross-functional interfaces
  • Highly developed network within the marketing community (partners, agencies, academia)
  • Background in design and content writing is a plus
  • Excellent communication skills– oral, written, with internal network and customers, team spirit
  • Excellent organizational, time management and project management skills
  • Sharp analytical and problem-solving skills
  • Creative thinker with a vision
  • Attention to details
  • Good negotiation skills, with external and internal stakeholders
  • Customer orientation, eager to put customer in the centre of trial and program reflections

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