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Global Digital Marketing Manager F/M

Job family : Business Development | Position : Marketing | Area : France | Region : Antony | Contract : Permanent position |

recrutements@adisseo.com

Key responsabilities

Welcome Diversity ! At Adisseo, we cherish value of your diversity, gender, seniority, disability, culture.

The Global Digital Marketing Manager F/M is responsible to design, build and implement a complete digital strategy to improve: the inbound marketing, marketing automation and lead generation of Adisseo using all relevant digital platforms and tools (social medias, website, online medias, mailing, SaaS solutions, etc.).

Key Responsibilities

• Build the digital strategy with support from marketing director
• Select best tools to deliver this strategy and improve the efficiency of processes
• Drive the website improvement/transformation project with the support of the content manager
• Generates more qualitative lead
• Contributes to automation of all marketing activities
• Supports the sales automation process and participates to the improvement of the conversion rate
• Supports the development and improvement of the CRM tool, specifically with its integration to the marketing tools
• Oversee execution and management of activities across the following digital channels, for example Websites and portals, e-mail campaigns, e-learning, social media, etc.

Interfaces:

• Internal: Global Marketing Team / Regions / SBUs / IT
• External: Suppliers / Media platforms / Web agency

Main Skills

• Top-tier business school or university; Specialization in marketing/sales
• Engineering school with business experience also possible
• Previous working experience as a Digital Marketing/Brand Manager with digital component or similar role in feed of feed additive sector for at least 4 year(s)
• Different International assignments would be a plus
• Previous experience in social medias, website design and improvement, online medias, mailing, SEO and natural referencing improvement, is a must
• Solid understanding of marketing and sales strategy
• Good knowledge of data management and the ability to understand data to generate key insights, determine valuable opportunities & improve performance
• Knowledge of available market leading digital technologies and solutions
• Knowledge of the feed market and major animal/feed events a plus

Skills:

• Strong interpersonal and networking skills
• Strategic thinking and planning
• Self-driven and result oriented
• Ability to work in a multicultural environment in a matrix-structured organization
• Solid communication skills (oral and written) and organization skills

Language:

• Fluent English mandatory

Travel

• Occasional travel may be required