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Business Development 16 July 2019

Global Marketing Manager – Feed digestibility

Job family : Business Development | Position : Marketing | Area : France | Region : Antony | Contract : CDI |

Key responsabilities

Scope of the position:

The position will be the marketing manager for Feed digestibility category.

Reporting to the Global Director of the category, the position will participate in the definition of the products strategy of the category and will implement the strategy from marketing point of view. He/ she will be in charge of defining and implementing the marketing plan of all products in the solution category and ensure profitable development through the mix management of the portfolio and the right strategy.


Main responsibilities:

  • Responsible of nutritional solution development (products and services) from a marketing point of view until implementation at local level in coordination with region :
    • Define and implement global marketing plan of the category : market analysis, positioning, key messages, and action plan
    • Define and follow marketing budget
    • Extract value from KOL Network, to create marketing tools
    • Value new data from technical and scientific team and transform them into marketing messages and commercial arguments
    • Develop global marketing tools (sales tools, training tools, brochures, digital apps, Webinar, newsletters…) and communication campaign and plan
    • Accompany regions to create their regional marketing plan, co-validation with global business manager, follow the local implementation of the regional action plan.
    • Validate the regional marketing resources allocated to the solution category is in line with implementation of regional action plan
    • Share good local actions with other regions


  • Contribute in Global Key Account (GKA) management by customizing marketing tools when needed
  • Collect, organize, analyze and share Market intelligence with other functions (technical, innovation, incubator, business, strategic marketing) and with regions
  • Bring new ideas of products and services and actively promotes innovation


Main Skills

  • Marketing management degree with ideally an agro background
  • Minimum 5 years experience in marketing gained in animal nutrition or B2B related to science/ agriculture/health
  • Good knowledge of the feed industry and feedstuffs, additives and ingredients
  • Digital mindset and ability to bring agility and creativity to the role
  • Ability to work in a matrix organization and a multicultural environment
  • Good communication skills
  • Team player
  • English : fluent / French is a “nice to have”

Return to career offer 


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